If you’ve heard the phrase, "Trust is the new competitive advantage," you’re not alone.

There is something about online search that should bother you more than it probably does:

The final part in our four part series outlining what you need to know from the latest Pew Research Center Report: “Americans’ Complicated Relationship With News.”

Part three in our four part series outlining what you need to know from the latest Pew Research Center Report: “Americans’ Complicated Relationship With News.”

Part two in our four part series outlining what you need to know from the latest Pew Research Center Report: “Americans’ Complicated Relationship With News.”

Part one in a four part series outlining what you need to know from the latest Pew Research Center Report: “Americans’ Complicated Relationship With News.”

Why How You Share Information Matters More Than Ever We live in a world where information moves fast. Faster than context, faster than verification, and often faster than truth.

When information spreads globally in a matter of seconds, we need to change our approach to building and measuring brand reputation. We need a metric that captures a brand’s ability to earn and sustain trust in an online environment filled with noise, skepticism, and misinformation. We need to be ...

From the indefinite suspension of Jimmy Kimmel’s late night show, to Matthew Dowd’s firing from MSNBC, this week has been filled with outrage and backlash over comments about the killing of Charlie Kirk.

Credibility is the bedrock of our profession, and we are squarely in the midst of a trust crisis. Trust can make or break a career, a campaign, or even an entire brand. Recent studies confirm communication’s credibility problem, and as marketing professionals, I believe it’s our challenge (and ...