Somewhere right now, someone is hitting "share" on something that isn't true. They're not doing it to deceive anyone. They just believed it, felt something about it, and passed it along the way you'd pass along a good recipe or a funny video.

If you’ve heard the phrase, "Trust is the new competitive advantage," you’re not alone.

There is something about online search that should bother you more than it probably does:

Something significant is happening to trust right now, and most people with a public platform haven't fully reckoned with what it means for them.

We are living through one of the most significant shifts in how humans interact with information.

Most people use the word "credibility" without ever stopping to define it. We say a source "seems credible." We dismiss claims as "not credible." We talk about credibility like we all know exactly what it means. But do we?

Looking back, it’s hard to believe that my whole journey started with a moon mission.

Before I built AmICredible, and before 15 years in healthcare technology and product strategy, I was trained as a physicist.

You've probably seen it happen.

There's a version of this story playing out somewhere online right now.

Last week, two separate jury verdicts landed against Meta and Google in cases tied to social media's impact on young people. The rulings, and the legal conversation building around them, are focused primarily on product design: the mechanics of endless scroll, the pull of notification loops, the ...

The final part in our four part series outlining what you need to know from the latest Pew Research Center Report: “Americans’ Complicated Relationship With News.”

Part three in our four part series outlining what you need to know from the latest Pew Research Center Report: “Americans’ Complicated Relationship With News.”

Part two in our four part series outlining what you need to know from the latest Pew Research Center Report: “Americans’ Complicated Relationship With News.”

Part one in a four part series outlining what you need to know from the latest Pew Research Center Report: “Americans’ Complicated Relationship With News.”

Why How You Share Information Matters More Than Ever We live in a world where information moves fast. Faster than context, faster than verification, and often faster than truth.

In a world where anyone can publish anything in seconds, how do you know what, or who, to trust?

There’s a moment I keep coming back to when people raise concerns about AmICredible. It usually starts with a fair question: Isn’t this just another layer between readers and newsrooms? Another intermediary. Another abstraction. Another step away from the reporting itself. The instinctive response ...

By Dan Nottingham, Founder and CEO, AmICredible

To those leading the next generation of technology — founders, executives, engineers, investors, and visionaries — we are at a turning point. Artificial intelligence now has the power to inform billions of people faster than any platform in history. That power carries a responsibility we can’t ...

When information spreads globally in a matter of seconds, we need to change our approach to building and measuring brand reputation. We need a metric that captures a brand’s ability to earn and sustain trust in an online environment filled with noise, skepticism, and misinformation. We need to be ...

byDan Nottingham, creator ofAmICredible

From the indefinite suspension of Jimmy Kimmel’s late night show, to Matthew Dowd’s firing from MSNBC, this week has been filled with outrage and backlash over comments about the killing of Charlie Kirk.

AmICredible announced its official launch on September 16, 2025.

Credibility is the bedrock of our profession, and we are squarely in the midst of a trust crisis. Trust can make or break a career, a campaign, or even an entire brand. Recent studies confirm communication’s credibility problem, and as marketing professionals, I believe it’s our challenge (and ...

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The Rise of a Digital Storm We are living in what could be described as the Age of Misinformation. With over half of the global population now connected to the internet, information spreads faster and more widely than ever before. However, along with the benefits of instant communication comes an ...

The Real Danger Isn't the Technology Itself AI thrives on clarity of instruction. It is trained to balance competing ideas, weigh evidence, and generate useful output based on known facts and guidance. But when leaders step in and demand that certain truths be ignored, or that specific ideological ...

This is part 1 in a series titled "Restoring Trust in a World of Misinformation".

We live in an age where information moves faster than discernment. With the rise of generative AI, the promise was that technology could help us cut through noise, elevate facts, and restore trust. But something subtler and more dangerous is happening: in trying to be neutral, many AI systems have ...