Our Founder
Dan Nottingham is the founder of Plan C, LLC and the creator of AmICredibleTM, a platform designed to help people evaluate the credibility of online statements using AI and sourced evidence. With over 15 years of experience in healthcare technology leadership, Dan has built a career at the intersection of product vision, user experience, and public impacts
Dan began his journey as a Staff Scientist at Boston University’s Center for Space Physics, where his natural-born curiosity for what is possible began. He then transitioned into healthcare and workforce management technology. He has led product strategy and development across the care continuum—from acute and post-acute care to private practice and payers—bringing a hands-on, outcomes-driven mindset to every challenge.
His leadership has delivered measurable success. At Medaptus, Dan launched a new core product that increased ARR by 10%, offsetting declines in legacy offerings. As a consultant to Redesign Health, he shaped strategies for six healthcare startups, and at Kronos, he led the creation of a market-first mobile workforce solution. Earlier in his career, he built the first formal product team for McKesson's CRMS and CCMS lines, accelerating development by 80% and transforming customer satisfaction.
Known as a strategic thinker and a collaborative leader, Dan inspires teams, builds consensus, and drives innovation from concept to completion. His approach is grounded in clarity, accountability, and a deep belief in empowering people to make informed, evidence-based decisions.
Dan holds a Bachelor of Science in Physics from Sonoma State University and a Product Management Certificate from the Pragmatic Marketing Institute.