Launching AmICredible: Confronting Misinformation, Together

 AmICredible announced its official launch on September 16, 2025.

Misinformation spreads faster and wider online than ever before. What once might have been a rumor whispered among a few people can now reach millions in minutes. False claims about vaccines have fueled public health crises, political lies have eroded trust in democracy, and denial of scientific facts has delayed action on climate change. The problem isn’t just that misinformation exists—it’s that the digital world amplifies it, making it harder to separate fact from fiction, and leaving real consequences in its wake.

The internet was supposed to be a democratizing force—a place where everyone could have a voice and access the world’s knowledge. Instead, it has become a battleground where truth struggles to survive. Social platforms are designed to reward what gets the most clicks and shares, not what is most accurate. By the time fact-checkers debunk a false claim, it has often already spread beyond repair.

That’s why we created AmICredible.

AmICredible is not about censorship, and it’s not about one company deciding what counts as truth. It’s about equipping people with tools to verify information for themselves before it spreads. When you enter a claim into AmICredible, you get a credibility score and a clear explanation, with references to trusted sources. If the statement holds up, you’ll see why. If it doesn’t, you’ll see the gaps. Either way, you get context to make an informed choice about what to share.

The goal is simple: shift our habits from posting first and questioning later, to pausing—just for a moment—to check the facts. That pause doesn’t silence voices; it strengthens them. It gives everyone the confidence to know that what they’re sharing can stand on solid ground.

This approach is rooted in ideas that thinkers have wrestled with for centuries. Plato warned against mistaking shadows for reality. John Stuart Mill believed truth emerges when ideas compete openly and fairly. Hannah Arendt showed how repeated lies can overwhelm politics. These insights remind us that truth is fragile and must be defended—not by one authority, but by all of us. AmICredible takes that responsibility seriously. It doesn’t impose a single version of reality; it provides a way for people to examine claims together, with facts at the center.

What excites us most is what happens if this becomes a habit. Imagine a digital culture where people check claims as naturally as they check spelling. Imagine conversations that start from a common base of facts, even if we still disagree on interpretation. Imagine reputations built not on who shouts loudest, but on who shares most responsibly.

Of course, misinformation won’t disappear. Bad actors will keep trying new tricks, from deepfakes to AI-generated hoaxes. But AmICredible will adapt. By combining AI with credible sources, and by learning from users themselves, it will keep evolving to meet the next challenge.

This launch is just the beginning. AmICredible is built for individuals, but also for communities. Families, classrooms, workplaces, and civic groups can all adopt it as a standard—“we check before we share.” Each small action creates a ripple. Each ripple adds up to a culture where facts matter again.

The future we want is one where trust can be rebuilt—where digital spaces feel less like rumor mills and more like town squares. A future where misinformation doesn’t set the agenda, and where truth has a head start.

That’s the mission of AmICredible. It’s a tool, yes. But more importantly, it’s an invitation: to pause, to check, to share responsibly. Together, we can make credibility the norm and restore integrity to our conversations.

Welcome to AmICredible. Let’s build a more informed world.